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Secondly, Mailchimp has grown into an all-in-one marketing platform with email, CRM, landing pages, social campaigns, website builders, marketing automation, and much more.Īnother amazing reason why Mailchimp has won heart is their new feature to > allow employees to sell goods and services. Why is Mailchimp so well-received? First of all, setting up a Mailchimp account is both easy and straightforward - even those who are completely new to email marketing find it relatively easy to get their bearings with Mailchimp. Mailchimp is one of the most popular and one of the best email marketing software out there, with most companies who are looking to experiment with email marketing defaulting to this app.